BRANDING
A person's gut feeling about a product, service, or company.
A business' branding is its identity and people identify with the business because of its branding. It's the choice of logo (or logo variants), the colors, fonts, layout spacing across multiple designs. Are you a local business? Then connecting your brand with local markets is key.
More of a national or global presence? Taking a page out of what the larger companies out there do isn't a bad idea.
Who are you?
examples + needs
logo
What you need:
Icon, icon plus name, name.
Color version, black version, white version.
Print files, Digital file.
style guide
What you need:
A master document (PDF) of how all marketing should look and feel like to keep everything consistent.
This includes specific fonts, colors, logo do's and don'ts, type styles, layout do's and don'ts... etc.
assets
What you need:
Images and icons used throughout the business. Like a phone icon or product photo.
Color version, black version, white version.
Print files, Digital files.
time
This stuff takes time and planning. We'll sit with you and listen to what you need. Give feedback and suggestions to accomplish those needs. Then do the work of producing mockups and examples to fine tune the brand.
Ending up with something special. Something the business can use for many years.
Neatly packaged files.
